What you’ll need
- 1.Summer Fridays Sheer Skin Tint ↗
- 2.Tower 28 Swipe Concealer ↗
- 3.NARS Light Reflecting Pressed Powder ↗
- 4.Jane Iredale PureBrow gel ↗
- 5.e.l.f. Putty Bronzer ↗
- 6.e.l.f. Monochromatic Multi Stick (lip-and-cheek alternative) ↗
- 7.Charlotte Tilbury Beauty Light Wand, Pinkgasm ↗
- 8.Rare Beauty All of the Above Eyeshadow Stick ↗
- 9.e.l.f. No Budge Eyeliner ↗
- 10.Revlon eyelash curler ↗
- 11.Tower 28 MakeWaves Mascara ↗
- 12.Jason Wu Faux Freckle Maker ↗
- 13.Make Up For Ever Artist Color Pencil ↗
- 14.Rhode Peptide Lip Treatment (available flavor option) ↗
- 15.m.ph Foundation Brush (tool alternative) ↗
- Optional items
1. Apply a light base
Start with a thin layer of skin tint, then dot concealer only where you want more coverage. Blend the edges with a brush or sponge. Holly sets the areas that get shiny with a small amount of translucent powder, keeping the rest of the base light.
2. Brush up and define your brows
Brush the brow hairs upward with gel. Use a pencil to add a little definition underneath and through sparse areas, then brush again. Holly finishes with a finer pencil at the inner edges. Keep those strokes light so the front of each brow stays soft.
3. Blend bronzer around the hairline
Place a little cream bronzer near the hairline and blend with a firm brush until the edges disappear. Start with less than you think you need. The aim here is a warm frame around the face that still lets the light base show through.
Products for this step
4. Build pink cheeks and add highlight
For this pink blush makeup look, tap color onto your cheeks and blend toward the hairline. Add a little highlighter to the tops of the cheeks, brow bone and tip of the nose. Pat it in with a fingertip instead of dragging across the blush underneath.
5. Keep the eyes soft
Blend a pale pink shadow stick across the lids. Holly draws a small, soft wing with a taupe brow pencil; at home, use a taupe eyeliner labeled for the eye area. Curl clean lashes before mascara, then apply a light coat rather than building a thick lash.
6. Tap on a few freckles
For natural-looking faux freckles, use the freckle pen to make small, unevenly spaced dots across the nose and upper cheeks. Tap them gently with a fingertip while they are fresh. Work in a small patch at a time so you can soften each dot before it sets.
Products for this step
7. Finish the lips
Holly taps a little of her lip-and-cheek color onto the lips, traces the edges with a neutral liner, then adds balm. Follow your own lip line and soften any sharp border. Choose a blush approved for lip use if you want to repeat the same color.
Source & notes
Holly Ward recreates the strawberry makeup trend associated with Hailey Bieber. This is Holly’s demonstration, not a video made by Hailey. Our eye-pencil suggestion uses a product labeled for that area.
Holly’s Summer Fridays blush link now leads to a collection, so a lip-and-cheek alternative is listed. The bronzer, eyeliner, curler and brush are also alternatives; the other named products come from her description. Choose shades that suit you.
HAILEY BIEBER 🍓 STRAWBERRY MAKEUP TUTORIAL ↗
Video stills are credited to the original creator at each timestamp. Glow Upped is not affiliated with the creators.































